Erica Dunbar, CEO
As the founder and CEO of Optimal Insight Solutions, my commitment to service—both to our clients and the broader community—is deeply rooted in every aspect of our operations. This commitment drives our firm’s dedication to supporting not-for-profit organizations, with a special focus on Indigenous communities and smaller organizations that often face even greater challenges.
Not-for-profit organizations are vital to building a thriving, compassionate society. They address crucial issues such as alleviating poverty, enhancing health, advocating for the arts, and safeguarding the environment. Recognizing the critical role these organizations play, we also acknowledge the unique challenges they encounter, such as limited budgets, complex funding regulations, and substantial demands for accountability.
At Optimal Insight Solutions, we specialize in navigating these challenges. We offer expert consulting services that are specifically tailored to the unique needs of the non-profit sector, including strategic planning, funding management, policy development, and program analytics. Our goal is to enable you to focus more on your mission and less on the operational and financial hurdles.
Our commitment extends particularly to Indigenous communities and smaller not-for-profits, where we aim to empower and build capacity by providing the tools and strategies necessary for sustainable growth and greater impact. We are eager to learn from these communities, adapt our approaches to be culturally sensitive and inclusive, and contribute meaningfully to their success.
Thank you for considering Optimal Insight Solutions as your partner in change. Together, we can pave the way for a future that truly reflects our shared values and aspirations.
About Me
I come from the picturesque rural Nova Scotia, a place that instilled in me the values of community, resilience, and the need for the outdoors and space to stretch my legs. In 2015, I made the move to Fort McMurray, where I currently reside with my family. Growing up as the oldest in a large family, I understand the importance of support, community, and collaboration.
Over the years, I have accumulated extensive experience working with various for-profit businesses and organizations, along with a diverse range of business clients. However, my true passion lies in driving change and strengthening not-for-profit and Indigenous organizations. I have a special love for seeing the underdogs come out on top, which fuels my dedication to making a meaningful impact in these communities.
With a keen ability to see the big picture and a holistic approach to problem-solving, I have been able to successfully guide these organizations towards sustainable growth and impactful change. My work is driven by a commitment to empowering communities, fostering strategic development, and implementing effective solutions that make a real difference.
Whether it's through strategic planning, project management, or policy development, I strive to create environments where every individual and organization has the opportunity to thrive. My journey has been shaped by a deep-seated belief in the potential of every community and the transformative power of collaborative efforts.
Photo credit: My daughter and eldest niece, both remarkable young women who excel as top-tier athletes and students. These empowering women are poised to drive change in the world.
Fort McMurray, AB